Giuseppe De Lauri
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_Little Einstein

Little Einstein

Little Einstein is a new online retailer of curated and innovative learning kits for kids. The owner wants go completely online, as well as focus inventory into high-tech products and electronics geared towards kids ages 4 - 15.

 

_business goal

Little Einstein hopes to become the #1 resource for parents that want to incorporate hands-on, STEAM (Science, Technology, Engineering, Math, Art + Design) education into their child’s everyday learning experience. The Little Einstein brand celebrates learning while allowing kids to experiment and play with technology. 

_brainstorming

We visited the toy stores, then did some brainstorming. We started card-sorting categories to identify the strengths of the website.  

_research and observation

First, we checked out a toy fair in Manhattan, and later we looked at some toy stores in Brooklyn. We analyzed the atmosphere of each space. It was joyful, parents were enjoying spending time with their kids. The question is: how do we keep this experience within a digital platform?    

_sitemap

_user personas 

_paper prototype

_user testing & data

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Feedback

_clickable prototype

_user flows

 

Project Manager: Annie Brinich
Designer: Giuseppe De Lauri
Designer: Kevin D. Bower
Designer: Nick Zimmerman