Giuseppe De Lauri
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_Microsoft Soundbyte


_the challenge

Microsoft asked us to build a product, service, or solution to resolve the exclusion of the hard-of-hearing in a desk-less workplace. We were asked to use Inclusive Design as methodology, which embraces human diversity as a source of innovation to create experiences that work well for the widest number of people possible. To power this goal, we conceived a device and an App for people with hearing loss. 

I worked as a UX Researcher and Art Director with a team of designers, computer scientists, and visual designers. In my role, I ideated concepts, produced UX deliverables (User Flows, prototypes), presented them to clients, and produced a case study video. 

_problem statement

Over 460 million people worldwide suffer from hearing loss. Neither surgery nor a hearing aid can help correct this disability. Once lost, hearing cannot be restored. Microsoft Soundbyte is a smart earbud that detects and filters out hazardous sounds.

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_research & comparative analysis

_the process / brainstorming & mindmap


Discussions of potential scenarios, persona spectrum and contextual inquiries allowed us to narrow down our target users. Through these observations, we had a better grasp on the design of our product. Based on our initial idea of smart noise-cancelling earbuds, we decided to focus on four features:

  • filter out noises to prevent hering loss

  • transform sounds into impulses and use the bone-conduction technology

  • develop an AI assistant

  • transform undetectable frequencies into hearable sound frequencies


_ideation & design

We created three User Personas and Storyboards

_product design evolution: device






—> paper prototype

We first created a paper prototype in order to get immediate feedback and organize our design workflow.

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—> low-fi prototype

Then, we made a Low-Fi, clickable prototype in Invision.



_user testing

We created a userflows and tested the prototype by asking users to complete multiple tasks.

We targeted people by age (prevention) and people with hearing loss issues. 


_user flows & sitemap


_user journey

We studied the user-flow and matched all the feedbacks in order to create a better UX design.





Yiping Wang
Giuseppe De Lauri
Frank Wei
Tianyue Wu
Hung Huynh
Yunzhu Li